Etched Into (Expendable) Eternity

Profiles, a project of the Israeli designer Idan Friedman is a subtle reference to historical portraits and gilded medals from various wars and political battles, perfectly transferred into the current context.

Relief portraits on disposable aluminum trays pay tribute to completely ordinary people such as Idan’s neighborhood cashier instead of celebrating great names. Made with exceptional craftsmanship, this project is a sort of comment on today’s disposable “single-use” culture, a system of values where traditional skills and craftsmanship don’t count for much…

Check out the Gallery here and enjoy the handmade details and the enormous, timeless effort etched into this disposable, almost accidental medium.