Who are Croatia’s Best Creatives?
On October 1st the awards of the independent Creative Communications Festival Judgment Day were conferred for the first time ever in a packed Chinese Pavilion at the Zagreb Fair. In an unpretentious atmosphere both inside and out, guests arrived in droves to check out the first laureates whose work was validated as best in 25 categories which were judged by the largest number of judges in the history of any and all Croatian creative awards.
Scroll down to take a look at the list of award winners in all categories. Authors who won in several categories, adorning themselves in specially designed Judgment Day medals, certainly deserve a special mention. They are Marko Šesnić and Hrvoje Turković from the design studio Šesnić&Turković who have already celebrated their acclaimed exhibit design “At Cuculić” which we covered here, they now celebrated in the Ambiental Design and Billboard categories; followed by Hrvoje Škurla and Daniel Vuković from the Bukaa/Fahrenheit Agency who were awarded in the Self-promotion and Radio Ad categories, and last but not least – Vanja Blumenšajn from the Imago Agency, who celebrated in the Printed Ad and Use of New Media categories was announced as Creative Personality of the Year to boot.
List of award winners
Creative Personality of the Year:
Vanja Blumenšajn
1. Printed Ad:
Name of work: Bring the Problem to the Light of Day
Idea creator: Vanja Blumenšajn
Client: Women’s Room, Center for Victims of Sexual Violence
Project holder: Marketing Agency Imago
Creative director: Vanja Blumenšajn
Copywriter: Vanja Blumenšajn
Art director: Saša Perić
Designer: Darko Bosnar
2. TV Ad:
Name of work: Croatia Insurance 125 Years With You
Idea creator: Iva Babaja
Client: Croatia Insurance
Project holder: EURO RSCG ZAGREB
Creative director: Iva Babaja
Copywriter: Alen Grozaj
Art director: Vendi Budić
Director: Kras Gančev
Cameraman: Mirko Pivčević
Producer: Danijel Pek
Production company: Planet B
httpv://www.youtube.com/watch?v=G_1Y1Z_HJBM
3. Radio Ad:
Name of work: There Once Was a Dog
Idea creators: Daniel Vuković, Hrvoje Škurla
Client: Second Chance – association for protection of abandoned animals
Project holder: Fahrenheit
Creative director: Daniel Vuković, Hrvoje Škurla
Copywriter: Daniel Vuković, Hrvoje Škurla
Vocals: Anja Škurla
Vocals: Višnja Šikić
Tone: Hrvoje Štefotić
4. Web Banner:
Name of work: Berries Banner
Idea creators: Andrej Radišić, Vedran Gulin
Client: Dukat
Project holder: Proximity Zagreb
Creative director: Vedran Gulin
Art director: Vedran Gulin
Designer: Andrej Radišić
Animators: Andrej Radišić
Programmer: Denis Koletić
5. Web Page:
Name of work: McCann web
Idea creators: Ivana Putica, Igor Mladinović
Client: McCann Erickson
Project holder: McCann Erickson
Creative director: Igor Mladinović
Copywriter: Igor Mladinović
Art director: Ivana Putica
Designer: Ivana Putica
Illustrator: Ivana Putica
Production company: ZVIZ
6. Viral:
Name of work: Ledo Rene Stephan
Idea creators: Lidija Čakanić
Client: Ledo d.d.
Project holder: EURO RSCG ZAGREB
Creative director: Lidija Čakanić
Copywriter: Lidija Čakanić
Art director: Jasmina Bogdanović
Designer: Jasmina Bogdanović
Production company: Planet B
httpv://www.youtube.com/watch?v=6Lyj52aRH-8
7. New Media Use:
Name of work: Bring the Problem to the Light of Day
Idea creator: Vanja Blumenšajn
Client: Women’s Room, Center for Victims of Sexual Violence
Project holder: Imago Marketing Agency
Creative director: Vanja Blumenšajn
Copywriter: Vanja Blumenšajn
Art director: Saša Perić
Designer: Darko Bosnar
8. Billboard
Name of work: At Cuculić’s
Idea creators: Marko Šesnić i Goran Turković
Client: Museum of Modern and Contemporary Art
Project holder: Šesnić&Turković
Designers: Marko Šesnić and Goran Turković
Illustrator: Marko Šesnić
9. Means of Direct Communication:
Name of work: Hairness Card
Idea creator: Nenad Vukušić
Client: ZIG-ZAG Hair Studio
Project holder: Creative Agency Nukleus
Creative director: Igor Perkušić
Copywriter: Nenad Vukušić
Art director: Igor Perkušić
Designer: Igor Perkušić
DTP: Daniel Pribanić
10. Headline
Name of work: CINEMAX — HEADLINE Et tu, cine max?
(the reference lying in the word “cine” which has the same pronunciation as the Croatian word for “son”)
Idea creator: Luka Pervan
Client: HBO Adria
Project holder: New Moment Y&R Zagreb
Copywriter: Luka Pervan
11. Slogan
Name of work: PLANB
Idea creator: Matej Huljev
Client: PLANB magazine
Project holder: Stožer
Creative director: Robert Knežević
Copywriter: Ivan Lijović
12. Name of Product or Service
Name of work: VISIT
Idea creator: Vlatko Pejić
Client: Visit
Project holder: Luminus Creative Ltd.
Creative director: Vlatko Pejić
Copywriter: Vlatko Pejić and Tomislav Mileis
13. LOGO
Name of work: ZETS
Idea creator: Marko Prpić
Client: ZETS (Boonika Studio)
Project holder: Boonika Studio
Designer: Marko Prpić
14. Product Packaging
Name of work: lega-lega t-shirt packaging
Idea creator: Boris Matešić
Client: Mit Design Studio
Project holder: Mit Design Studio
Creative director: Boris Matešić
Designer: Igor Penović
Illustrators: Boris Matešić, Igor Penović
15. Publication Design
Name of work: ART FOR CHILDREN – A line of educational picture books
Idea creator: Danijel Srdarev
Client: AGM
Project holder: Bilić_Müller Studio
Creative directors: Dora Bilić, Tina Muller
Art directors: Dora Bilić, Tina Muller
Designers: Dora Bilić, Tina Muller
Illustrator: Danijel Srdarev
16. Self-promotion
Name of work: Bukaaa self-promotion
Idea creators: Daniel Vuković, Hrvoje Škurla
Client: Bukaaa
Project holder: Fahrenheit
Creative director: Daniel Vuković, Hrvoje Škurla
Copywriter: Daniel Vuković, Hrvoje Škurla, Jakov Vilović
17. Ambiental Design
Name of work: At Cuculić’s – an exhibition
Idea creators: Marko Šesnić and Goran Turković
Client: Museum of Modern and Contemporary Art
Project holder: Šesnić&Turković
Designers: Marko Šesnić and Goran Turković
Wall mural: Stefano Katunar
18. TV Commercial Directing
Name of work: CROATIA INSURANCE
Director: KRAS GANČEV
Client: CROATIA INSURANCE
Project holder: UNEX
Production company: Planet B
httpv://www.youtube.com/watch?v=G_1Y1Z_HJBM
19. Music in TV or Radio Ad
Name of work: Bajadera (Croatia’s most famous chocolates)
Composer: Luka Zima
Client: Kraš
Project holder: Imago Advertising Agency
Production company: Kabinet
httpv://www.youtube.com/watch?v=nkZrj8zGF_0
20. Camera in TV Commercial
Name of work: Bajadera (Croatia’s most famous chocolates)
Cameraman: Sven Pepeonik
Client: Kraš
Project holder: Imago Advertising Agency
Production company: Kabinet
21. Acting in a TV Commercial
Name of work: Tomato Park
Actor: Emir Hadžihafizbegović
Client: Tomato
Project holder: Grey
Production company: Kabinet
httpv://www.youtube.com/watch?v=zB8K7TDvAZ8
22. Photography
Name of work: Marko Kačinari
Photographer: Vanja Šolin
Client: Jewelry Store MK
Project holder: Bunch
23. Animation in Advertising
Name of work: JANA — HISTORY
Animators: BORIS GORETA, VLADIMIR DOSTAL
Client: Jamnica
Project holder: UNEX
Production company: Planet B
httpv://www.youtube.com/watch?v=dIqLPehXIWs
24. Up-and-Coming
Name of work: Gavella – a series of exclusive billboards
Idea creator: Ivan Orin Vrkaš
Client: School of Design — Zagreb
Project holder: Ivan Orin Vrkaš
Kudos to the organizers who managed to pull off this praiseworthy project successfully despite an economically challenging year and without any sponsorships from umbrella institutions. Undeterred by less than ideal circumstances they still managed to incorporate almost all of the creative personalities from the fields of marketing, advertising and design to submit their works, vote and gather in one place. Although there were some objections to the application process, categories and divisions of the same, we believe that the Judgment Day team will take all this year’s suggestions under consideration and use them to make next year’s Judgment Day even better and more significant. Heartiest congratulations go out to the winners, and to all of you who missed out on applying for this year’s Judgment Day or visiting the Chinese Pavilion we strongly advise you not to make the same mistake next year.
Click here to view the remaining Judgment Day photo
