Zagreb Fashion Leaps from Listless to Lively

As far as Zagreb’s fashion forwardness is concerned, many will state in a heartbeat that it’s slightly boring and predictable and that it’s no mean feat attempting to find the real thing by Croatian designers, while clothes “with character” by foreign designers can only be ordered online or bought in  major European capitals. And while the most famous world brand name paints our trams white, pompously announcing itself and stirring debate as to who will and who won’t set foot into the new shopping center at Cvjetni Square, designer Branka Šćepanović offers more than an interesting alternative in Preradovićeva Street.

We featured her fashion brand ROBA* (*denoting “clothes/garments” in Croatian) here, while the young designer, shrewdly noticing that Zagreb is lacking precisely this kind of store, opened her ROBA STORE, a place where high-quality and fresh new fashion reside. Along with her lauded ROBA brand, she takes it up a notch offering a whole additional range of original, and in Zagreb still unheard of, domestic and foreign brand names.

*ROBA

The designer says of her fashion-trade enterprise: “In addition to the fact that it’s now fantastically simple to get pieces from the ROBA collections, at least here in Zagreb, the ROBA STORE will bring Zagrebers European fashion brands that up to now we could only have indulged in on our travels. The range of goodies include clothes, perfume and jewelry that I liked not only as a product itself but also the people creating them, their business ethics, their interaction with the buyer, communication and all-around charm,” says Branka.

*ROBA

ROBA STORE’s select pieces will, while repeating previous hits, always be slightly shifting, changing, introducing and surprising its future customers with numerous other interesting both foreign and domestic brands. Some of the name brands that ROBA STORE offers include Lick My Legs T-shirts, MAKIN JAN MA clothes, Calourette jewelry, TEHNIQUE INDISCRETE perfumes, and OH, TIGER! jewelry by domestic designers.

In addition to monitoring her fellow-citizens’ fashion pulse, Branka Šćepanović intends to build a kind of community within the surrounding area of the ROBA STORE. The idea behind this community is to gather round fashionistas to start developing mutual communication which would lead to further collaborations. For starters, she announces her first sales exhibition of the world renowned photographer with a Split address – Bruna Kazinoti. As they point out, this won’t be a run-of-the-mill exhibition with a beginning and an end, but Bruna’s photos will be on display and constantly stocked at the ROBA STORE.

*LICK MY LEGS

ROBA STORE is housed at Preradovićeva 30, between two green waves – the Cvjetni and Svačić Squares. As the ROBA STORE team points out, the store is in good company, it shares the Square with several recording studios, the one-and-only unavoidable and legendary photo studio along with a couple of fancy restaurants. All this is pointing towards the beginning of an interesting and creative little city ‘ghetto’ that Zagreb lacks and the kind of thing we’ve been dying to see in Zagreb for a long time now.

*MAKIN JAN MA

*OH, TIGER

You can find out more about ROBA STORE’s offer either on their website or their Facebook page, but if you happen to be in Zagreb we strongly suggest you simply take advantage of these beautiful spring days and take a stroll in their direction and pay the ROBA STORE a visit.

I.D.